Sunday night, Ian and I were vegging on the couch, watching TV and checking our phones. I was flipping through Facebook and came across a post from Oreo. It was a photo of an Oreo cookie with a rainbow filled center, in honor of Pride weekend, and with it was the caption: Proudly support love!
I showed Ian and mentioned how awesome it was. What I didn’t mention was how amazing it was not only from a standpoint of a brand supporting equality, but that the brand was willing to take such a risk.
As someone who strategizes and plans content for brands’ on Facebook, I can only imagine the time, energy, thoughtfulness, and resources that went into making this happen. It seems simple enough, but this was huge. And the impact of it has been absolutely fascinating to watch. It’s garnered a ton of publicity, buzz and people are sharing it like crazy (as of right now, that photo has generated 217,345 “Likes”, 35,415 comments and nearly 67,000 shares.
I also love that while reading through the comments, those who are now brand advocates and supporting Oreo as a result of this photo far outnumber the posts of boycotts and hatred. As one person shared, “A sea changing moment. An iconic product recognizes our humanity.”
So, Oreo, from a marketer, strategist, and human rights supporter, I applaud you!